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At KPMG's Generative AI summit on Wednesday, the conversation focused on the ethical implications of AI in business, but not enough was said about the potential for AI to spread misinformation. AI copywriting tools can generate convincing stories in seconds, but they are often not accurate. To avoid a future where people can't trust what they read, we must support the organizations that produce real news now. Vote with your wallet and pay for your news, as it is essential for the survival of society.

On Wednesday, I had the opportunity to speak on AI and journalism at<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/feed/update/urn:li:activity:7054521871312056321/"> KPMG’s inaugural Generative AI summit</a>. The event was a fantastic and varied exploration of how Gen AI needs to be incorporated ethically into your business, and how it needs to happen right now. Truly, it was one of the best summits I’ve been to in a long time.Here’s the thing, though. We didn’t talk enough about how terrifying the upcoming onslaught of misinformation will be, and how that will impact society. Being fooled by an AI image generator’s <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.buzzfeednews.com/article/chrisstokelwalker/pope-puffy-jacket-ai-midjourney-image-creator-interview">Balenciaga-clad Pope</a>, or the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=6Stja4uFQn0">new deepfake Drake and the Weeknd song</a>, is one thing. But what happens when people start using AI copywriting tools to generate “news?”It’s only a matter of time before AI-only “news outlets” start producing and disseminating their own content. And when that happens, those stories are going to eat the lunch of real journalism. The original research, interviewing, and fact-checking that are built into the journalistic process takes time. While AI can produce something that reads convincingly in seconds, it’s often not correct.I was asked on Wednesday what we can do to avoid this dystopian future — where people can’t trust anything they read. Here’s what I think. It’s not possible to regulate the use of AI in news: with ChatGPT, the genie is already out of the bottle. The only way we can be sure of truthful, original news is to bolster the organizations that we read and trust right now.What can you do? AI “news sites” are coming soon, and will take the market share away from trusted journalistic outfits, spreading misinformation in their wake. Don’t let them. Vote with your wallet, and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.vantechjournal.com/subscribe">pay for your news now</a>.Supporting real news sites isn’t just for you. Truly, it’s for the survival of society.Now onto today’s briefing. It’s 1,110 words: a four-minute read.-Kate, <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/KateWilsonSays">@KateWilsonSays</a><ul><li>P.S. As always, we’re meeting this Tuesday for our Vancouver Tech Morning Coffee. See you from 8:00 to 10:00 a.m. at The Coffee Bar (10 Water Street, Gastown). It’s free! <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.eventbrite.ca/e/vancouver-tech-morning-coffee-at-the-coffee-bar-tickets-619209792157?aff=erelexpmlt">Register here »</a></li><li>P.P.S. Thanks to our new members Eric, Mitchell, Keith, Mike, Jenn, and Sheenah — and a whole lot more — who joined us this week. Be like them and enjoy the perks of VTJ membership too. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.vantechjournal.com/p/why-become-a-member">Become a member »</a></li><li>Oh, and if someone else sent you this, you can subscribe <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.vantechjournal.com/subscribe">right here, right now.</a></li></ul><h4></h4>

 On Wednesday, I had the opportunity to speak on AI and journalism at KPMG’s inaugural Generative AI summit . The event was a fantastic and varied exploration of how Gen AI needs to be incorporated ethically into your business, and how it needs to happen right now. Truly, it was one of the best summits I’ve been to in a long time. Here’s the thing, though. We didn’t talk enough about how terrifying the upcoming onslaught of misinformation will be, and how that will impact society. Being fooled by an AI image generator’s Balenciaga-clad Pope , or the new deepfake Drake and the Weeknd song , is one thing. But what happens when people start using AI copywriting tools to generate “news?” It’s only a matter of time before AI-only “news outlets” start producing and disseminating their own content. And when that happens, those stories are going to eat the lunch of real journalism. The original research, interviewing, and fact-checking that are built into the journalistic process takes time. While AI can produce something that reads convincingly in seconds, it’s often not correct. I was asked on Wednesday what we can do to avoid this dystopian future — where people can’t trust anything they read. Here’s what I think. It’s not possible to regulate the use of AI in news: with ChatGPT, the genie is already out of the bottle. The only way we can be sure of truthful, original news is to bolster the organizations that we read and trust right now. What can you do? AI “news sites” are coming soon, and will take the market share away from trusted journalistic outfits, spreading misinformation in their wake. Don’t let them. Vote with your wallet, and pay for your news now . Supporting real news sites isn’t just for you. Truly, it’s for the survival of society. Now onto today’s briefing. It’s 1,110 words: a four-minute read. -Kate, @KateWilsonSays P.S. As always, we’re meeting this Tuesday for our Vancouver Tech Morning Coffee. See you from 8:00 to 10:00 a.m. at The Coffee Bar (10 Water Street, Gastown). It’s free! Register here » P.P.S. Thanks to our new members Eric, Mitchell, Keith, Mike, Jenn, and Sheenah — and a whole lot more — who joined us this week. Be like them and enjoy the perks of VTJ membership too. Become a member » Oh, and if someone else sent you this, you can subscribe right here, right now. At KPMG's Generative AI summit on Wednesday, the conversation focused on the ethical implications of AI in business, but not enough was said about the potential for AI to spread misinformation. AI copywriting tools can generate convincing stories in seconds, but they are often not accurate. To avoid a future where people can't trust what they read, we must support the organizations that produce real news now. Vote with your wallet and pay for your news, as it is essential for the survival of society. 

What happens when AI writes the news?

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What happens when AI writes the news?

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