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Google CEO Sundar Pichai has announced plans to add conversational artificial-intelligence features to its flagship search engine, in order to stay competitive with chatbots such as ChatGPT and other search engines such as Microsoft's Bing. Pichai believes that the advances in AI will help Google answer a wider range of search queries, and dismissed the notion that chatbots posed a threat to Google's search business. He also mentioned that Alphabet, Google's parent company, is still working towards becoming 20% more productive, a goal set in September.

Google plans to add conversational artificial-intelligence features to its flagship search engine, Chief Executive Officer Sundar Pichai said, as it deals with pressure from chatbots such as ChatGPT and <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/activist-investor-calls-on-google-parent-alphabet-to-slash-costs-11668528859?mod=article_inline">wider business issues</a>.Advances in AI would supercharge Google’s ability to answer an array of search queries, Mr. Pichai said in an interview with The Wall Street Journal. He dismissed the notion that chatbots posed a threat to Google’s search business, which accounts for more than half of revenue at parent <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/market-data/quotes/GOOG">Alphabet</a> Inc. <a target="_blank" rel="noopener noreferrer nofollow" class="css-2ja3dl-ChicletStyle e1vl9ktx2" href="https://www.wsj.com/market-data/quotes/GOOG?mod=chiclets">GOOG 3.65%increase; green up pointing triangle</a>“The opportunity space, if anything, is bigger than before,” Mr. Pichai, who also heads Alphabet, said in the interview Tuesday.&nbsp;Google has long been a leader in developing computer programs called large language models, or LLMs, which can process and respond to natural-language prompts with humanlike prose. But it hasn’t yet used the technology to influence the way people use search—something Mr. Pichai said would change.&nbsp;Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive)<img src="https://images.wsj.net/im-751613?width=860" alt="Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive) ">Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive)Play video: Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive)“Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,” Mr. Pichai said.With <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/market-data/quotes/MSFT">Microsoft</a> Corp. already deploying the technology behind the ChatGPT system in its <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/microsoft-adds-chatgpt-ai-technology-to-bing-search-engine-11675793525?mod=article_inline">Bing search engine</a>, Mr. Pichai is dealing with one of the biggest threats to Google’s core business in years as he also faces investor pressure to cut costs. In January, Alphabet said it would eliminate <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-parent-alphabet-to-cut-12-000-jobs-11674210626?mod=article_inline">about 12,000 jobs</a>, or 6% of staff, its largest layoffs to date. Inflation and recession concerns have spurred <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/tech-industry-reversal-intensifies-with-new-rounds-of-layoffs-11673134201?mod=article_inline">other tech companies to cut back</a>.Mr. Pichai said Google hasn’t yet achieved a goal of becoming 20% more productive, <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-ceo-sundar-pichai-aims-for-20-productivity-gain-11662565214?mod=article_inline">a target he set in September</a>. He said the company was comfortable with its pace of change, though he wouldn’t directly address the prospects of another round of layoffs.Visits in March, worldwide<a target="_blank" rel="noopener noreferrer nofollow" href="http://Google.com">Google.com</a>75.3 billion<a target="_blank" rel="noopener noreferrer nofollow" href="http://Chat.OpenAI.com">Chat.OpenAI.com</a>1.6 billionNote: Data are preliminary. Include desktop and mobile and are for main domain only.<a target="_blank" rel="noopener noreferrer nofollow" href="http://Bing.com">Bing.com</a>957 million<a target="_blank" rel="noopener noreferrer nofollow" href="http://DuckDuckGo.com">DuckDuckGo.com</a>858 millionSource: SimilarwebLast week Google Chief Financial Officer Ruth Porat told employees to expect <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-cfo-signals-more-spending-cuts-to-meet-savings-targets-3c4b9722?mod=article_inline">more spending cuts</a> in areas ranging from dining facilities to the company’s computing infrastructure, which is critical for developing and running powerful AI algorithms.“We are definitely being focused on creating durable savings,” Mr. Pichai said. “We are pleased with the progress, but there is more work left to do.”Google has pushed forward with its AI efforts despite the cost cuts, <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-tries-to-catch-up-to-rivals-like-openai-as-they-release-viral-apps-11674828418?mod=article_inline">accelerating work on new products</a> following the breakout success of ChatGPT.Google has for years used AI systems to better understand complex queries, but the public release of ChatGPT in November by the Microsoft-backed startup OpenAI has sparked a race to integrate the technology into consumer products. Microsoft CEO Satya Nadella has taken direct aim at Google’s dominant search engine, telling the Journal in February that “a <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/i-tried-microsofts-new-ai-powered-bing-search-will-never-be-the-same-11675799762?mod=article_inline">new race is starting</a> with a completely new platform technology.”Advertisement - Scroll to ContinueThat month Microsoft infused the technology behind ChatGPT into its search engine Bing, long a distant laggard to Google search. The move allowed users to engage in extended conversations with the product. Microsoft said it expected to generate $2 billion in revenue for every percentage point it gained in the search market, of which Google has a more than 90% share.Mr. Pichai’s latest comments indicate that Google plans to allow users to interact directly with the company’s large language models through its search engine. That move could upend the traditional link-based experience that has been the norm for more than two decades.Google is testing several new search products, such as versions that allow users to ask follow-up questions to their original queries, Mr. Pichai said. The company said last month that it would begin “thoughtfully integrating LLMs into search in a deeper way,” but until now hadn’t detailed plans to offer conversational features.<img src="https://images.wsj.net/im-758715?width=700&amp;height=467" alt="">Google has at times been wary of radically altering the way users interact with its search <a target="_blank" rel="noopener noreferrer nofollow" href="http://engine.PHOTO">engine.PHOTO</a>: LAURYN ISHAK/BLOOMBERG NEWSGoogle has begun testing new AI features within Gmail and other work-related products, while Microsoft has moved to offer AI beyond Bing for use in some of its <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/microsoft-blends-the-tech-behind-chatgpt-into-its-business-software-c79f0e8d?mod=article_inline">business software tools</a>.The stakes in the AI race in search are particularly high for Mr. Pichai. Search ads remain the biggest moneymaker for Google, bringing in $162 billion of revenue last year.&nbsp;Google at times had been cautious about <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-ai-chatbot-bard-chatgpt-rival-bing-a4c2d2ad?mod=article_inline">moving too fast</a> with the technology, wary of radically altering the way users interact with its search engine. Researchers have raised concerns about the accuracy of AI-powered chatbots.&nbsp;When Google in March opened public access to Bard, <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/google-launches-bard-ai-chatbot-to-counter-chatgpt-2200c357?mod=article_inline">its AI-based chatbot</a>, the company didn’t integrate it into its search engine, instead offering it through a wait list at a stand-alone site. A virtual button at the bottom of the product redirected users to Google’s search engine for additional information.“It has been incredible to see user excitement around adoption of these technologies, and some of that is a pleasant surprise as well,” Mr. Pichai said.&nbsp;When asked why the company didn’t release a chatbot earlier, Mr. Pichai said Google was still trying to find the right market. “We were iterating to ship something, and maybe timelines changed, given the moment in the industry,” he said.Google will continue to improve Bard with new AI models, Mr. Pichai said, while declining to comment on when the product would become freely available without a wait list.AI technology requires enormous computing power to process the calculations used to produce humanlike conversation. Mr. Pichai said Google needs to adapt its use of resources to continue its work in AI while also managing costs. For example, he said Google Brain and DeepMind—the company’s two main AI units, which have long operated separately—would work together more closely on efforts to build large algorithms.“I expect a lot more, stronger collaboration, because some of these efforts will be more compute-intensive, so it makes sense to do it at a certain scale together,” Mr. Pichai said.&nbsp;Like Microsoft, Google aims to use its investment in AI models to win wider business. Google opened access last month to one of its largest AI systems, the <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/articles/microsoft-google-amazon-look-to-generative-ai-to-lift-cloud-businesses-7159a43f?mod=article_inline">Pathways Language Model</a>, for developers on its cloud-computing service.Mr. Pichai said smaller AI models will become more useful over time, allowing companies to design their own or users to run the algorithms on their own personal devices.“You’ll have a whole diverse range of options,” Mr. Pichai said. “The technology will be more accessible than people expect.”—For more WSJ Technology analysis, advice and headlines,&nbsp;sign up for our <a target="_blank" rel="noopener noreferrer nofollow" class="css-1h1us5y-StyledLink el06won0" href="https://www.wsj.com/newsletters?sub=55">weekly&nbsp;newsletter</a>.Write to Miles Kruppa at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:miles.kruppa@wsj.com">miles.kruppa@wsj.com</a>Corrections &amp; Amplifications Sundar Pichai is the CEO of Google. A photo caption in an earlier version of this article misspelled his first name as Sandar. (Corrected on April 6)

 Google plans to add conversational artificial-intelligence features to its flagship search engine, Chief Executive Officer Sundar Pichai said, as it deals with pressure from chatbots such as ChatGPT and wider business issues . Advances in AI would supercharge Google’s ability to answer an array of search queries, Mr. Pichai said in an interview with The Wall Street Journal. He dismissed the notion that chatbots posed a threat to Google’s search business, which accounts for more than half of revenue at parent Alphabet Inc. GOOG 3.65%increase; green up pointing triangle “The opportunity space, if anything, is bigger than before,” Mr. Pichai, who also heads Alphabet, said in the interview Tuesday. Google has long been a leader in developing computer programs called large language models, or LLMs, which can process and respond to natural-language prompts with humanlike prose. But it hasn’t yet used the technology to influence the way people use search—something Mr. Pichai said would change. Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive) Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive) Play video: Bard vs. ChatGPT vs. Bing: Why Google Restricted Its Chatbot (Exclusive) “Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,” Mr. Pichai said. With Microsoft Corp. already deploying the technology behind the ChatGPT system in its Bing search engine , Mr. Pichai is dealing with one of the biggest threats to Google’s core business in years as he also faces investor pressure to cut costs. In January, Alphabet said it would eliminate about 12,000 jobs , or 6% of staff, its largest layoffs to date. Inflation and recession concerns have spurred other tech companies to cut back . Mr. Pichai said Google hasn’t yet achieved a goal of becoming 20% more productive, a target he set in September . He said the company was comfortable with its pace of change, though he wouldn’t directly address the prospects of another round of layoffs. Visits in March, worldwide Google.com 75.3 billion Chat.OpenAI.com 1.6 billion Note: Data are preliminary. Include desktop and mobile and are for main domain only. Bing.com 957 million DuckDuckGo.com 858 million Source: Similarweb Last week Google Chief Financial Officer Ruth Porat told employees to expect more spending cuts in areas ranging from dining facilities to the company’s computing infrastructure, which is critical for developing and running powerful AI algorithms. “We are definitely being focused on creating durable savings,” Mr. Pichai said. “We are pleased with the progress, but there is more work left to do.” Google has pushed forward with its AI efforts despite the cost cuts, accelerating work on new products following the breakout success of ChatGPT. Google has for years used AI systems to better understand complex queries, but the public release of ChatGPT in November by the Microsoft-backed startup OpenAI has sparked a race to integrate the technology into consumer products. Microsoft CEO Satya Nadella has taken direct aim at Google’s dominant search engine, telling the Journal in February that “a new race is starting with a completely new platform technology.” Advertisement - Scroll to Continue That month Microsoft infused the technology behind ChatGPT into its search engine Bing, long a distant laggard to Google search. The move allowed users to engage in extended conversations with the product. Microsoft said it expected to generate $2 billion in revenue for every percentage point it gained in the search market, of which Google has a more than 90% share. Mr. Pichai’s latest comments indicate that Google plans to allow users to interact directly with the company’s large language models through its search engine. That move could upend the traditional link-based experience that has been the norm for more than two decades. Google is testing several new search products, such as versions that allow users to ask follow-up questions to their original queries, Mr. Pichai said. The company said last month that it would begin “thoughtfully integrating LLMs into search in a deeper way,” but until now hadn’t detailed plans to offer conversational features. Google has at times been wary of radically altering the way users interact with its search engine.PHOTO : LAURYN ISHAK/BLOOMBERG NEWS Google has begun testing new AI features within Gmail and other work-related products, while Microsoft has moved to offer AI beyond Bing for use in some of its business software tools . The stakes in the AI race in search are particularly high for Mr. Pichai. Search ads remain the biggest moneymaker for Google, bringing in $162 billion of revenue last year. Google at times had been cautious about moving too fast with the technology, wary of radically altering the way users interact with its search engine. Researchers have raised concerns about the accuracy of AI-powered chatbots. When Google in March opened public access to Bard, its AI-based chatbot , the company didn’t integrate it into its search engine, instead offering it through a wait list at a stand-alone site. A virtual button at the bottom of the product redirected users to Google’s search engine for additional information. “It has been incredible to see user excitement around adoption of these technologies, and some of that is a pleasant surprise as well,” Mr. Pichai said. When asked why the company didn’t release a chatbot earlier, Mr. Pichai said Google was still trying to find the right market. “We were iterating to ship something, and maybe timelines changed, given the moment in the industry,” he said. Google will continue to improve Bard with new AI models, Mr. Pichai said, while declining to comment on when the product would become freely available without a wait list. AI technology requires enormous computing power to process the calculations used to produce humanlike conversation. Mr. Pichai said Google needs to adapt its use of resources to continue its work in AI while also managing costs. For example, he said Google Brain and DeepMind—the company’s two main AI units, which have long operated separately—would work together more closely on efforts to build large algorithms. “I expect a lot more, stronger collaboration, because some of these efforts will be more compute-intensive, so it makes sense to do it at a certain scale together,” Mr. Pichai said. Like Microsoft, Google aims to use its investment in AI models to win wider business. Google opened access last month to one of its largest AI systems, the Pathways Language Model , for developers on its cloud-computing service. Mr. Pichai said smaller AI models will become more useful over time, allowing companies to design their own or users to run the algorithms on their own personal devices. “You’ll have a whole diverse range of options,” Mr. Pichai said. “The technology will be more accessible than people expect.” —For more WSJ Technology analysis, advice and headlines, sign up for our weekly newsletter . Write to Miles Kruppa at miles.kruppa@wsj.com Corrections & Amplifications Sundar Pichai is the CEO of Google. A photo caption in an earlier version of this article misspelled his first name as Sandar. (Corrected on April 6) Google CEO Sundar Pichai has announced plans to add conversational artificial-intelligence features to its flagship search engine, in order to stay competitive with chatbots such as ChatGPT and other search engines such as Microsoft's Bing. Pichai believes that the advances in AI will help Google answer a wider range of search queries, and dismissed the notion that chatbots posed a threat to Google's search business. He also mentioned that Alphabet, Google's parent company, is still working towards becoming 20% more productive, a goal set in September. 

Google CEO Sundar Pichai Says Search to Include Chat AI - WSJ

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Google CEO Sundar Pichai Says Search to Include Chat AI - WSJ

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